JWT Appoints Interactive Chief

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Fueled by a desire to make interactive capabilities more of a top-of-mind consideration for clients, J. Walter Thompson has hired Kevin Wassong as its first director of new media.
Wassong’s mandate as a senior partner at JWT here will be to expand interactive opportunities within the agency’s existing client base and to help make interactive an integral, proactive part of the shop’s strategic offerings.
The size and scope of Wassong’s staff is yet to be determined.
Wassong, 30, came from Radical.Media


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