JWT Adds Shell Oil's $30 Mil. Corporate Account

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Shell Oil Company’s consolidation of its U.S. advertising business with WPP Group’s J. Walter Thompson is nearly complete.

The Houston firm re-cently awarded JWT’s local office another major piece of its business—the estimated $30 million corporate account. The ac-count was at CNSG in Columbia, S.C., formerly Chernoff/Silver & Associates. There was no review.

JWT already had the bulk of the client’s worldwide ad duties outside of North America when it absorbed $60 million in national Shell business from Ogilvy & Mather in late 1999.



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