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NEW YORK WPP Group’s JWT has landed global creative duties on Microsoft Corp.’s business solutions products after a “jump ball” with incumbent McCann Erickson.
JWT here will create work that will appear in the U.S and abroad, albeit via McCann’s global network, which will distribute and adapt the work, as needed, according to a Microsoft representative.
Sources said that Microsoft considered a third agency for the assignment as well, but, in the end, chose between ideas presented by JWT and Interpublic Group’s McCann.
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