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NEW YORK JVC Mobile is pretty turned on by viral video. For the second year in a row, the brand has dedicated the majority of its marketing resources to creating and promoting an online music video featuring its El Kameleon in-car multimedia and navigation receivers.
This year, up-and-comers The Charm City Devils, the Darling Stilettos and the Last Vegas star in the online video “Turn me on 2.” JVC has partnered with Spin magazine, which is hosting the video as well as exclusive behind-the-scenes footage at spin.com/turnmeon.
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