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If you happened to be at the House of Blues in New Orleans this past weekend, you could have had a glimpse of the National Beard and Moustache Championship, which awards trophies in 18 facial-hair categories from “Musketeer” to “Delicate Dali.”
But even those guys who didn’t show off their winning whiskers in The Big Easy are likely to notice an outgrowth of the event: the elevated profile of the men’s hair-coloring product Just For Men.
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