Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In 2009, Barbie will celebrate her 50th birthday in a hyped, yearlong marketing love fest. However, one gift came a little early: her pouty, pretty rival’s head on a platter.
U.S. District Judge Stephen Larson has granted Mattel’s request for an injunction to stop rival toymaker MGA Entertainment from producing and selling its Bratz dolls, and, in essence, gave control of the brand to Mattel, El Segundo, Calif. MGA may no longer make, sell, advertise or license products from its core Bratz lineup or any line extensions, such as Lil’ Bratz, Bratz Boyz and Bratz Petz.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in