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BOSTON J&R Music and Computer World has chosen Toy in New York as the first advertising agency in the retailer’s 37-year history.
The client spent about $25 million in measured media last year and nearly $10 million through the first five months of 2008, per Nielsen Monitor-Plus.
The independent agency prevailed following a review and in late fall will launch a campaign that will include TV, print, radio, events, digital and in-store promotions. The budget was not disclosed.
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