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After conducting a media review earlier this year, JPMorgan Chase said it is keeping its business at incumbent Zenith Media.
Last week multiple sources told Adweek the banking giant informed agencies its $400 million review was put on hold until early next year because Chase was unable to forge internal consensus about it. They were told the Publicis Groupe unit would continue to handle Chase’s media planning and buying until the search is reinstated. The review was kicked off by Chase’s procurement office in a move which caught the bank’s marketing execs by surprise, sources said.
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