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For those about to virtually rock, Jose Cuervo salutes you.
Jose Cuervo tequila has announced it will be title sponsor of what will be called the 2008 Jose Cuervo Black US Air Guitar Championships.
The sponsorship includes 21 regional competitions, in which instrument-free participants will be scored by a panel of judges who will rank those who wield their imaginary instruments like the real thing. Cuervo has been charged with growing the competition’s participation.
“US Air Guitar is thrilled to be working with Jose Cuervo, and they’re already helping us take the event to more cities, more fans and more performers, but with even fewer guitars,” said Kriston Rucker, co-commissioner of US Air Guitar, in a statement.
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