Leveraging his expertise in digital out-of-home networks, Dylan Jones, a former executive with Premier Retail Networks, has launched Jones Digital Media. Jones will serve as executive creative director of the San Francisco-based firm.
The new venture, announced Monday (Aug. 3), will provide strategic, creative and production services to retailers, network providers and marketers in the DOOH industry.
Jones brings more than 20 years experience in the emerging DOOH space. Prior to launching JDM, Jones served as vp of content strategy and creative for Premiere Retail Networks, where he worked with major marketers such as Gillette, Pfizer, Kraft, Disney, Unilever and Nestle. He was also instrumental in the development of in-store networks for several retailers including Walmart, Costco, Best Buy, Supervalue and Sam's Club.
"The most successful approach to advertising on these screens is to create customized content for specific venues, based on on-brand strategy and compelling creative executions. It is our goal to provide clients with on-target strategy, custom creative and high-quality productions that engage consumers," Jones said.
In addition to launching JDM, Jones also launched a DOOH opinion blog.