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Johnson & Johnson has narrowed the field to four contenders in its global review of creative duties on its line of baby products.
The finalists are Omnicom Group’s BBDO (which is partnering with sister shop Roberts + Langer DDB); WPP Group units Ogilvy & Mather and JWT (which may also partner with a sister shop); and the Interpublic Group team of The Martin Agency and Lowe, a client representative confirmed. (All of the contenders are pitching from their New York offices save Martin, which is pursuing the business from its Richmond, Va.,
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