Jingle Punks and the Songwriter Poo Bear Want to Create the Next 'I'd Like to Teach the World to Sing'

Audio branding is picking up steam

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CANNES, France—Jason "Poo Bear" Boyd and Jared Gutstadt, president of Jingle Punks, are creating a new market for forging partnerships between brands and musicians. Their work has connected artists like Timbaland, Justin Bieber, Steven Tyler and Missy Elliot with brands such as History, Burger King, the NBA and Smirnoff. 

"There is so much noise in the marketplace," Gutstadt explained. "People's attention spans are getting shorter and shorter."

He added, "It's always been my goal to create songs that are going to last a long time.

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