Jimmy Dean Moves Beyond Breakfast in New Ads

Campaign from TBWA\C\D features lunch, dinner items

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Tyson-owned brand Jimmy Dean is moving beyond breakfast with a campaign introducing a new line of products designed for lunch and dinner.

There are sixteen new products in all, including a pulled pork sandwich, bacon macaroni and cheese, and new sandwiches under the Delights sub-brand, which offers options with 300 or fewer calories. Until now, Jimmy Dean Delights had been the brand's most significant product extension.

Jimmy Dean began in 1969 as a breakfast sausage company led by the country singer of same name.

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