Jimmy Dean Cooks Up Breakfast Line for Kids

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Sara Lee has extended its Jimmy Dean brand to include a breakfast sub-line for kids, called Jimmy D’s. The food giant is also debuting new ads that focus on the benefits of eating a protein-packed, balanced breakfast.

Jimmy D’s includes three products—all of which contain turkey, a lean source of protein. They are: French Toast Griddlers, Griddle Sticks and French Toast Duos. The products retail for $4.99.

Sara Lee is running TV, print, in-cinema and online ads in support of the launch.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in