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Seeking a more personalized, "one-to-one" approach in its marketing mix, financial services company J.G. Wentworth has selected MediaCom USA for its broadcast and digital media chores.
The assignment had previously been handled by Horizon Media, which did not immediately respond to Adweek's request for comment. The client spent $28 million last year on domestic ads and more than $14 million in the first half of 2015, per Kantar Media.
Its familiar "877 Cash Now" campaign—which features over-the-top operatic commercials—launched in 2010.
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