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Times Square is getting a Jeep makeover on Thanksgiving. The automaker will launch a new TV spot and ad campaign, which breaks Nov. 30. Beginning at 6 a.m. Nov. 26, banners and 30-second videos will run on the electronic billboards on NASDAQ and Reuters buildings at 43rd Street and Broadway and 43rd and 7th Avenue, respectively.
In addition to Times Square, Jeep is also taking its presence underground into New York’s subways and train stations, dominating Penn Station and Grand Central Station with banners, wrapped stairs and floor graphics and wrapping the interior and exterior of the Times Square Shuttle.
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