Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Men, consider yourself warned: JC Penney’s “Beware of the Doghouse” viral marketing campaign is back for a second holiday season.
The campaign–which attempts to steer men away from questionable holiday gifts such as vacuum cleaners and gym memberships and into the arena of fine jewelry–launches today on BewareoftheDoghouse.com.
This year’s campaign features an all-new video that focuses on the Doghouse’s review board process and trial, highlighting how men can make their way out of the dreaded underground world where they are forced to fold laundry all day.
It features a few familiar faces from last year’s campaign, including the man who earned himself the nickname “Dual Bag” after he gifted his wife a vacuum cleaner.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in