Two agencies took top honors at the 2013 Jay Chiat Awards for Strategic Excellence in Advertising during the 4A's fourth annual strategy festival.
72andSunny won a grand prix for its work on Samsung Galaxy—namely "The next big thing is already here" campaign knocking Apple's zealous fanbase. Samsung won gold in the national strategy category for the same campaign.
JWT Cairo also won a grand prix for its work on Vodafone Egypt's "How to make small seem big," which gave local grocers in the country pre-paid calling cards to pass along to customers—capitalizing on a common practice of giving away small items instead of change. The campaign won gold in the product/service creation category.
The two other gold winners this year went to the team of Bartle Bogle Hegarty, New York and Deep Focus for Cole Haan's "Chelsea Pump" campaign, and Ogilvy & Mather, Bangkok for the Thai Health Promotion Foundation's "Smoking Kid" campaign.
Last year, no grand prix were awarded, but the show handed out 10 gold prizes.