Jamie Oliver Gives Brands Advice and a Warning: Be Honest and Clear ... Or Else

Unhealthy food is now killing more than starvation, chef says

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CANNES, France—Chef and health advocate Jamie Oliver was clearly an audience favorite at the Cannes Lions, but that's not to say he only had kind words for the marketing industry.

Asked by moderator Richard Edelman for his advice to brands, Oliver was both succinct and firm.

"Be clear and be honest," Oliver told the packed crowd of Cannes Lions attendees. "It's OK to sell chocolate. Just be honest and clear. Beware very carefully of how you market to kids.

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