Jamba Juices Up Apparel

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Jamba Juice is squeezing its way into fashion. The smoothie chain announced late last week a licensing agreement with Headline Entertainment to develop a line of branded apparel. The companies will create men’s, women’s and youth T-shirts, sweatshirts and headwear, as well as a tote bag.

The apparel, which will feature Jamba-inspired designs, will be sold to mass, specialty and upscale retailers, as well as online. Select items will be available in Jamba Juice stores themselves.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in