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NEW YORK — Jaguar Cars Ltd. has appointed the Global Beach Group as its worldwide interactive partner to consolidate all interactive work under the lead of one agency. Global Beach will assume interactive marketing duties in North America, taking over operations hitherto run by Ogilvy Interactive. For the past seven years, Global Beach has handled Jaguar’s global Web business exclusive of North America.
“Global Beach will be working alongside our above-the-line agency Young & Rubicam to ensure that the interactive medium be used to the fullest capacity, to achieve Jaguar’s business objectives,” said Jonathan Browning, managing director of Jaguar Cars Ltd.
Global
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