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Although about 70 percent of people receive refunds, many ads in the tax preparation category discuss minimizing the pain of the season. A new push from Jackson Hewitt, however, is all about the joy of a big refund check.
The TV, print, outdoor and online campaign from Zimmerman Advertising illustrates the notion of large refunds by showing consumers toting around giant checks (like the kind presented at charity events) after visiting Jackson Hewitt. The approach contrasts with rival H&R
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