Jacki Kelley is heading back to the sell side of media.
Kelley, the former North American CEO of IPG Mediabrands, a group that includes media buying agencies like UM and Initiative, has become chief operating officer for media at Bloomberg Media. In her new job, she'll sell media across all platforms and report to Bloomberg Media CEO Justin Smith. She starts Sept. 1.
Kelley was also president of global clients at IPG Mediabrands. She shifted out of those roles just three weeks ago, after the group unsuccessfully defended UM's overseas media business in Microsoft's massive global marketing services review. The technology giant consolidated global media planning and buying at units of Dentsu Aegis instead. Units of Interpublic, led by McCann Erickson, won Microsoft's global creative business. The company spends more than $1 billion in media worldwide each year.
Before IPG Mediabrands, Kelley was global CEO of UM, where she spent about four years. Earlier in her career, however, she held a series of roles at media owners, including Martha Stewart Living Omnimedia, Yahoo and USA Today. So, Bloomberg represents a return to that side of the fence.
Kelley's new boss described her as a "force of nature—a perfect a mix of shrewd business acumen and creativity with a clear track record of success."
Kelley is the latest executive addition at Bloomberg since the arrival of Smith last summer. Last week, Paul Caine, a Time Inc. veteran who was most recently chief of radio operation WestwoodOne, joined as global chief revenue officer. Other top hires include former Atlantic Media exec Zazie Luke, who became head of Bloomberg global marketing, and Paul Marcum, former director of global digital marketing and programming at GE, who assumed the role of head of global digital video.