Singer/songwriter/barbecue enthusiast Jack Ingram is partnering with KC Masterpiece Barbecue Sauces and Marinades in a campaign to encourage Americans to keep grilling throughout football season this fall.
The campaign includes "Eat and Greets" with Ingram at select tour dates beginning in September, where contest winners will be invited to a backstage barbecue before each show. Ingram will make public appearances on behalf of the brand and participate in additional media-driven programs in key markets.
Ingram made national news headlines yesterday when he set a new Guinness World Record for "most interviews in a 24 hour period" while promoting his new album "Big Dreams & High Hopes" on Big Machine Records.
Ingram is currently in Dallas and Austin promoting the new album in his home market before he opens three shows for Toby Keith in California.
KC Masterpiece and parent company Clorox have become increasingly involved in country music and country music tours, sponsoring Tim McGraw's 2008 tour and Keith Urban's 2009 tours (both with Kingsford Charcoal), and also partnering with Lady Antebellum in a Brita promotional campaign. The KC Masterpiece/Ingram deal was brokered by Brian Hill, Ingram's agent at Paradigm; Marcie Allen, president of MAC Presents; Drew McGowan, Senior Group Manger, Public Relations & Sponsorships, the Clorox Company, and George Couri, Ingram's manager at Triple 8 Management.
Nielsen Business Media