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Retailer Stein Mart’s road to new creative agency Arnold began with a quirky transit ad for Jack Daniel's.
Stein Mart chairman Jay Stein saw the ad while riding a subway in March. The execution—from Arnold’s Boston office—paired a vintage photo of Queen Victoria with a pithy headline (“Whisky Fit for a Queen”).
Stein subsequently asked Glori Katz—his company’s svp of marketing and advertising—to track down the creator. Arnold Boston, in turn, introduced Katz to Arnold New York, whose relatively small size (about 150 staffers) and familiarity with female-skewing brands (Noxzema, Nexxus, St.
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