Jack in the Box Targets Gamers

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Targeting gamers, the Jack in the Box restaurant chain has partnered with Dr Pepper for Jack’s Big Rip-Off, a “peel and reveal” game with prizes that include GameStop gift cards, Xbox 360 Elite consoles and five “Ultimate Game Rooms.”

Consumers who buy large combo meals receive game pieces on their drink cups. They must visit www.JacksBigRipOff.com to enter codes to win prizes. Once game codes have been submitted, users are automatically entered into weekly drawings for the Ultimate Game Rooms.

These

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