It's Twitter Time | Adweek It's Twitter Time | Adweek
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It's Twitter Time

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Social media is quickly becoming a vital tool for brands, especially those driven by a celebrity. The use of social media outlets effectively shortens the distance between the content that is created and produced for a brand and the consumer like no other medium.

The same is true with celebrities, artists and entertainers like me who are now closer to fans than we’ve ever really been before.

While new social media platforms seem to pop up every day, I’m strongly behind Twitter, a micro-blogging tool that has become a game changer for me. The platform offers celebrity brands the means to build and develop relationships in an intimate and personal way.  The friendly and efficient interface links to video and audio and integrates with various other social media outlets with ease. That means my brand can live on a wide variety of platforms where fans might find me.

The short, 140-character tweets give brands the power to quickly bond with consumers, point them to projects or products that they can interact with without  interpretation or personal interjections messing up the communication flow.

Additionally, Twitter gives power to the users by allowing them to track the brands and celebrities they choose, whether or not they follow back. Twitter followers tend to be a loyal and engaged audience who are more likely to continue to spread the brand’s buzz when they feel they are part of it.

I was an early adopter of Twitter and currently have more than a million followers. I have used my Twitter feed to discuss events in my personal and professional life, to encourage various behaviors, causes and initiatives that I get behind (i.e., “Respect Women Wednesday” and “DJ Appreciation Day”). Additionally, unlike many celebrities and brands, I follow many of my followers back, encouraging one-on-one dialogue. I follow more than 26,000 people, which I think is pretty atypical of a celebrity or brand account.

My love of social media is being integrated in a big way into my A&E reality series Hammertime. We are displaying my tweets on screen so viewers can see how I interact with the platform, and my Twitter account is a major feature on the official Hammertime Web site -- www.aetv.com/hammertime -- which also includes videos, some of my wife’s recipes, a fun online board game, a widget and plenty of other digital bells and whistles.

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