Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LONDON IPG’s McCann Erickson defeated WPP Group in a bid to handle the coveted U.K. government’s contract to promote London’s 2012 Olympics.
McCann will handle advertising, promotion, publication relations and digital communications in what is believed to be the biggest marketing project in British history.
London 2012 chairman Sebastian Coe commented: “This is an extremely significant appointment as the agency will have a huge role in how the Games are not only perceived in 2012, but also how they’ll be remembered in years to come.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in