It's Official: Blip.tv Is in the Creative Biz

Though we’re well into an online video boom, advertisers are still reticent about producing unique Web video ads. So Blip.tv has started doing it for them.

The startup—which specializes in nurturing and distributing independent Web series—has been quietly building a team over the past year to create specialty video ads for brands. Now, it’s formally launching Blip.tv Creative Services, an in-house group that can take a client’s existing TV spots and create complementary in-stream ads, such as overlays or “bugs,” i.e

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