It's a Gas: Caloric Returns to Heat Up Appliance Segment

Retro brand soon back on the sales floor

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In the 1950s, the stylish homemaker’s best friend in the kitchen was her Caloric stove, whose many boasts included built-in clocks, electronic burner ignition and, best of all, a choice of bright pastel tones to match the linoleum. The brand disappeared in the 1990s, but if Michael Lee has his way, Caloric will be back on sales floors by this fall—complete with all those nifty colors to choose from. “It’s a very cool, retro brand,” he said, “and it was those colors that caught our eye.”

Lee’s company, JMM Lee Properties, licenses a portfolio of yesteryear brands like Bendix and Litton but decided to manufacture the Caloric name on its own.

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