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NEW YORK Isobar North America has appointed Gary Stein to the new position of vp, social media at the Aegis-owned digital shop.
Stein (pictured) is tasked with developing a new social media practice at the shop, which previously has worked with clients on an as-needed basis in the space. Now, however, client demand for services in the sector has increased to the point where the agency decided to create a formal offering.
The new Isobar offering will provide clients with an opportunity to create social media marketing programs built around a framework of strategy, analytics and ROI, the shop said.
“Isobar is perfectly positioned to deliver this service to clients because our network has been at the forefront of social marketing for several years,” said Aegis Media N.A.
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