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LOS ANGELES Islands is launching its first major branding effort in the restaurant chain’s 25-year history, said Cyndi Darlington, director of marketing.
The $5 million effort using radio, billboard, bus shelters and bus panels breaks today from independent agency Voyage, Santa Monica, Calif., said Nat Mundel, president and creative director.
The agency won the business following a review with undisclosed contenders last December in collaboration with New York agency, Splick13. Splick13 will continue to work on the brand through Voyage, which assumed lead agency duties.
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