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BOSTON Sony Ericsson today said that it has expanded its relationship with iris, an independent marketing shop based in London.
As lead global-activation agency, a new designation on the client’s roster, iris will be responsible for implementing integrated campaigns across all Sony Ericsson sports marketing properties, retail business and sales promotion work. The budget was not disclosed.
According to a statement, “The appointment is part of Sony Ericsson’s move to increase integration across all of its marketing activity as well as drive efficiency and greater consumer engagement.”
A key initial job for iris will be providing strategic and creative leadership for the company’s $90 million global title sponsorship of the Women’s Tennis Association tour.
Ian
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