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Interactive8, New York, has just launched a revamped M&M’s site and is kicking off a banner campaign promoting the site and a new flavor, M&M’s Crispy Chocolate Candies.
The site, m-ms.com, previously known as M&M’s Studios, now will be called M&M’s Network, a venue with seven online channels ranging from a motor sports-themed area to one that focuses on baking.
“The real goal … was to take the level of what a brand Web site could be to the max,” said Interactive8 CEO Doug Rice.
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