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The fastest way to shop this side of a suped-up sports car will be featured on the print pages of GQ’s September issue–it’s so fast that you won’t even be able to see it.
That’s because the issue, focusing on the fusion of fashion, architecture and design, plans to feature a special advertorial section incorporating Digimarc Corp.’s new MediaBridge technology, which places an invisible “digital watermark” on printed pages during pre-press. Readers can then hold any part of those pages before a PC camera or scanner to launch a browser and instantly connect to an advertiser’s Web site.
You like those boxers? Just wave them in front of the camera and order.
GQ won’t be the first magazine to try out Tualatin, Wash.-based
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