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The widely-anticipated new company founded by former principals of APL Digital, the interactive arm of Ammirati Puris Lintas, will focus on electronic commerce, sources said last week.
Brian Cauley, the former APL Digital president expected to head the new venture, declined comment about the group’s plans. Sources said the shop will be billed as an e-commerce media company tentatively named Converging Arts, and that Cauley will serve as co-founder and president.
Cauley resigned from APL on March 12, and was followed out the door two weeks later by creative directors Grant Collier and Evan Lewis (who co-founded the unit with Cauley), director of production and technology Mark Avnet and media director Lynn Bolger.
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