Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
E-commerce is getting easier for shoppers across America Online’s portfolio of Web properties. Starting today, AOL will unveil the first phase of its Shop AOL Initiative, which includes a significant update and redesign of the AOL shopping destination.
The Shop identifier will be branded across AOL’s network of Web sites, including Shop AOL.com, Shop CompuServe, Shop Netscape and Shop Digital City.
The roll out of the new shopping services began last week and will culminate in the creation of a new shopping destination across the AOL brands in October.
In addition to improved navigation through the various shopping categories, there will be more robust content offerings, with new departments in the apparel center, such as teens and babies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in