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An army of trained auditors is looking to ensure consumers feel comfortable with online commerce. The American Institute of Certified Public Accountants, New York, is embarking on a multi-million dollar print, radio and online campaign to promote “CPA WebTrust,” its fledgling business of auditing transactional Web sites.
A print and radio campaign from Hill, Holliday, Connors, Cosmopulos, Boston, kicks off next month, followed by banner ads on Forbes.com, Wall Street Journal Interactive and usatoday.com.
Under the program, trained CPAs are available for hire to dissect retailers’ online transaction protocol–from posting customer service numbers, to ensuring consumers’ credit card information is exchanged securely and that the buyer gets what they paid for.
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