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IQ Data: Study Hall
A look at the college-aged Web consumer.
What’s top of mind for today’s college-aged Web consumer? Money. Finding money for tuition, saving money on rent and spending those few extra dollars on leisure activities are primary goals for those in the prime higher-education sector, aged 18-24.
Two government sites attract students: the Federal Student Financial Assistance site (fafsa.ed.gov), which provides college scholarship information, and the Department of Education site (ed.gov), which provides similar information as well as news on the state of education in the United States.
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