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As this issue of IQ goes to press, the Interactive Advertising Bureau and Pricewaterhouse Coopers have just reported preliminary figures showing that marketers spent $2.2 billion in online advertising during fourth quarter 2003. Such a mark would beat even the best quarter the industry saw before that legendary bubble went “pop”!
That strength is certainly reflected in our annual ranking of the Top 50 interactive agencies. In total, interactive revenue among the Top 50 grew by more than 14 percent year over year.
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