IPG Taps GM Exec Walsh

NEW YORK Interpublic Group has attempted to shore up its relationship with General Motors by hiring Martin Walsh, a senior GM executive who has been with the automotive company for 33 years, to take on a new role at IPG. He will oversee and coordinate the holding company’s efforts on behalf of GM.
 
Walsh, 56, who was most recently general manager of GM’s Hummer division, will join IPG on June 15. IPG said Walsh would become a holding-company-level svp and “president of the GM Relationship” in a “new model,” which will initially be in effect for all domestic GM marketing efforts.