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Interpublic Group has reached an agreement to acquire U.K. ad agency Delaney Lund Knox Warren, which will be combined with Lowe London to form DLKW London.
IPG said it would pay $40 million to marketing services company Creston Group for DLKW. That amount includes a minority investment from DLKW’s senior executive team led by chairman Greg Delaney and joint-CEOs Tom Knox and Richard Warren, all of whom will continue to serve in their existing management roles at DLKW Lowe.
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