iPad Is a Monster Hit | Adweek
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iPad Is a Monster Hit

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The iPad is officially a monster hit.

Apple on Tuesday (Jan. 18) announced it had sold 7.33 million iPads during the first quarter of the company’s 2011 fiscal year, which ended on Dec. 25, 2010. That sales figure exceeded the forecast of all but a few of the company’s most bullish analysts.

Sales of the iPad tablet computer, which arrived on the scene last April, have grown steadily—jumping from 3.27 million during Apple’s Q3 to 4.19 million during Q4. That means since launch Apple has sold nearly 15 million units of a device in a category that hardly existed up until this year.

Apple also continues to crank out its hit mobile device—the iPhone—which will soon be available on the Verizon Wireless network. The company sold 16.24 million iPhones in Q1, a whopping 86 percent surge versus the same quarter last year.

Overall, Apple pulled in $26.74 billion in revenue and a net quarterly profit of $6 billion—both records—in Q1. Yet all this success comes under the backdrop of Apple CEO Steve Job’s decision to once again step aside for health reasons.