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Questions have been swirling around when Microsoft, AOL and Yahoo would finally bring to market the display inventory partnership announced last November. Today, the three companies answered.
Now advertisers can bid in real time on the companies’ premium, non-reserved inventory through the Yahoo Network Plus, Microsoft Media Network and AOL-owned Advertising.com ad networks. Daniel Sheinberg, director of advertising marketplaces at Microsoft Advertising, wrote in a company blog post that the availability expands the scale available to advertisers through each network.
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