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Gulf States Toyota, the automaker’s second-largest independent distributor in the U.S., has shifted its advertising account to Intermark Automotive.
The $14 million Houston-area award continues a series of Toyota dealership association (TDA) wins that began in 2000, when Intermark landed Your Mississippi Hometown Toyota Dealers.
“A big part of our decision was the success Intermark had with dealer associations already in the region,” said J.C. Fassino, GST’s vice president of marketing in Houston.
The Your Mississippi TDA victory came after a review against automotive specialists The Moran Group in Baton Rouge, La.,
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