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NEW YORK Ensequence, a Portland, Ore.-based interactive television firm, named a former Hewlett-Packard advertising executive to lead its newly formed client services group.
Michele Bogan, most recently director of worldwide consumer advertising at HP, will lead a team that works with advertisers and agencies to develop iTV campaigns.
At HP, Bogan worked with Ensequence to broadcast an iTV campaign in the United Kingdom and United States as part of its “Picture Book” campaign for its digital photography products.
Bogan,
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