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DALLAS Temerlin McClain won top honors at the Dallas/Fort Worth Interactive Marketing Association’s annual Excellence in Interactive Marketing Awards last night.
The Irving, Texas-based Interpublic Group shop won awards in five categories and was named best interactive marketing services agency at the ceremony, which was held at Dallas Union Station. Among the awards was one for the most effective business-to-consumer customer acquisition promotion, which the shop won for its Subaru Yahoo! Showcase.
Postfuture of Richardson, Texas, picked up three awards, including the most effective viral marketing program for the “Mix it up” campaign it created for Pizza Hut.
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