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By Sarah Jones
BOSTON–2d Interactive has discovered a new way to get kids to pay attention to advertisers.
The 2-year-old Boston company has penetrated the youth market with PosterCruiser, an interactive kiosk that turns contemporary images into posters, available instantly. After striking a deal with Coconuts Music & Movies Store to install the PosterCruiser in five stores, the company has arranged to place kiosks in 120 retail outlets nationwide, including Cybersmith Cafes and Follett Bookstores.
Wih a touch of the screen, consumers can choose to look at one of 36 print ads, listen to a music video or watch a movie trailer or a TV commercial.
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