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SAN FRANCISCO Interactive agencies are feeling the upswing that resulted in an estimated 40 percent year-over-year increase in Q1 Web ad spending, but they are still facing many of the same issues that they did during the downturn and some new ones, too.
Three i-shop executives discussed their attempts to convince clients to shift some traditional media dollars to the Web, the rise of the procurement officer and other industry trends at a session at Ad:Tech here yesterday.
“No
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