Intel Embraces 'Listening' Model

NEW YORK Intel is making its engineers available for one-on-one conversations as part of a move to embrace a “listening” marketing model.
 
As part of that change, the company is launching a new social-marketing initiative that seeks to escape the constraints of time-based campaigns and live as a long-term effort at getting closer to customers — in this case IT professionals.
 
Next week, Intel will launch ITopia, a section on the company’s Web site that lets IT professionals chat with engineers, who have also been trained to participate in industry forums, such as Slashdot and Tom’s Hardware, to address customer needs and suggestions.